Data protection policy

1) Information on the collection of personal data and contact details of the responsible person

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the Data Protection Basic Regulation (DSGVO) is: SoMatEm GmbH, Zur Mühle 2, D-50226 Frechen, Tel.: 00800-74 74 96 96, Fax: 00800-41 41 63 63, E-Mail: info@fair-pure.com. The person responsible for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 The responsible person has appointed a data protection officer, who can be reached as follows: "SoMatEm GmbH, Zur Mühle 2, D-50226 Frechen, Tel.: 00800-74 74 96 96, Fax: 00800-41 41 63 63, E-Mail: info@fair-pure.com".

1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the responsible person). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data acquisition when visiting our website

If you only use our website for information purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymous form)

Processing takes place in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognize your browser during your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If individual cookies implemented by us also process personal data, the processing is carried out in accordance with Art. 6 Para. 1 lit. b DSGVO either to implement the contract or in accordance with Art. 6 Para. 1 lit. f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser in such a way that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for each browser under the following links:

Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop?redirectlocale=en-US&redirectslug=enable-and-disable-cookies-website-preferences
Chrome: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en-GB
Safari: https://support.apple.com/kb/PH21411?locale=de_DE&viewlocale=en_US
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be restricted.

4) Making contact

Personal data is collected within the scope of contacting us (e.g. via contact form or e-mail). Which data is collected in the case of a contact form, is apparent from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f DSGVO. If the purpose of your contacting is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the facts in question have been conclusively clarified and if there are no legal obligations to retain data to the contrary.

5) Data processing when opening a customer account and for contract processing

Pursuant to Art. 6 Para. 1 lit. b DSGVO, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can take place by a message to the above address of the responsible person. We store and use the data communicated by you for the execution of the contract. After complete completion of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data from our side was reserved, about which we inform you below accordingly.

6) Comment function

As part of the comment function on this website, in addition to your comment, information on the time the comment was created and the name of the commentary you have chosen are saved and published on the website. Furthermore, your IP address is logged and stored. This IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties by submitting a comment or posts illegal content. We need your e-mail address in order to contact you if a third party should object to your published content as unlawful. The legal basis for the storage of your data is Art. 6 para. 1 lit.b and f DSGVO. We reserve the right to delete comments if they are objected to as unlawful by third parties.

7) Use of your data for direct marketing purposes

7.1 Registration for our e-mail newsletter

If you subscribe to our e-mail newsletter, we will send you regular information about our offers. Your e-mail address is the only mandatory information for sending the newsletter. The indication of further possibly data is voluntary and is used, in order to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter after you have expressly confirmed that you agree to receive the newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in the future by clicking on the appropriate link.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a DSGVO. When you register for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to track any possible misuse of your e-mail address at a later point in time. The data collected by us during registration for the newsletter will be used exclusively for the purposes of advertising in the form of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the responsible person named at the beginning. After you have unsubscribed, your e-mail address will be immediately deleted from our newsletter distribution list unless you have expressly consented to the further use of your data or unless we reserve the right to make further use of your data which is permitted by law and about which we inform you in this declaration.

7.2 Advertising by letter post

On the basis of our justified interest in personalised direct advertising, we reserve the right to store your first and last name, postal address and - insofar as we have received this additional information from you within the framework of the contractual relationship - your title, academic degree, year of birth and professional, branch or business name in accordance with Art. 6 Para. 1 lit. f DSGVO and to use them to send you interesting offers and information on our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the person responsible.

7.3 Notification of product availability by e-mail

If we offer the possibility in our online shop for selected, temporarily unavailable items to inform you by e-mail about the time of availability, you can register for our e-mail notification service for the availability of goods. If you register for our e-mail notification service for the availability of goods, we will send you a one-time e-mail message about the availability of the item you have selected. Your e-mail address is the only mandatory information for sending this notification. The provision of further data is voluntary and may be used to contact you personally. We use the so-called double opt-in procedure for sending this notification. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you agree to receive such a message. We will then send you a confirmation e-mail asking you to click on a link to confirm that you wish to receive such notification.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 letter a DSGVO. When you register for our e-mail notification service on product availability, we store your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for our e-mail notification service for product availability is used exclusively for the purpose of informing you about the availability of a particular item in our online shop. You can unsubscribe from the e-mail notification service for the availability of goods at any time by sending a message to the responsible person named at the beginning of this page. After cancellation your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this which is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 In order to process your order, we work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data collected by us are passed on to the transport company commissioned with the delivery within the framework of contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the framework of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we inform about this explicitly below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b DSGVO.

8.2 Use of special service providers for order processing and processing

- magnalister
The order processing is done by the service provider "magnalister" (RedGecko GmbH, Paul-Lincke-Ufer 20-22, 10999 Berlin). Name, address and, if applicable, other personal data are passed on to magnalister in accordance with Art. 6 Para. 1 lit. b DSGVO exclusively for the processing of the online order. Your data will only be passed on as far as this is actually necessary for the processing of the order. Details regarding data protection at magnalister and its data protection declaration can be viewed on the Internet site of magnalister at https://www.magnalister.com/de/datenschutz.
- pixi*
The order is processed by the service provider "pixi*" (Descartes Systems (Germany) GmbH, Walter-Gropius-Str. 15, D-80807 Munich, Germany). Name, address and, if applicable, other personal data will be passed on to pixi* in accordance with Art. 6 para. 1 lit. b DSGVO exclusively for the purpose of processing the online order. Your data will only be disclosed to the extent that this is actually necessary for the processing of the order. Details on data protection at pixi* and the data protection declaration of Descartes Systems (Germany) GmbH can be viewed under the following link: https://www.pixi.eu/datenschutz

8.3 Passing on personal data to shipping service providers

- DHL
If the goods are delivered by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany), we shall forward your e-mail address to DHL in accordance with Art. 6 Para. 1 lit. a DSGVO prior to the delivery of the goods for the purpose of agreeing a delivery date or for notification of delivery, provided that you have given your express consent to this during the ordering process. Otherwise we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The transfer shall only take place if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or notification of delivery is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the above-mentioned person responsible or vis-à-vis the transport service provider DHL.

8.4 Use of payment service providers (payment service providers)

- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as "PayPal") within the scope of the payment processing. The transfer takes place in accordance with Art. 6 Para. 1 lit. b DSGVO and only to the extent necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "instalment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit assessment with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values. Please refer to PayPal's data protection declaration for further data protection information, including information on the credit agencies used: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
- SOFORT
If you select the payment method "SOFORT", the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b DSGVO. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The passing on of your data takes place exclusively for the purpose of the payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this. At the following internet address you will find more information about the data protection regulations of SOFORT: https://www.klarna.com/sofort/datenschutz.
- Wirecard
If you opt for one of the payment methods offered by the payment service provider checkoutportal by wirecard, payment is processed via the payment service provider checkoutportal by wirecard, Wirecard UK & Ireland Ltd, 1st Floor Ulysses House,Foley Street Dublin 1, Ireland, to whom we forward the information you provide during the order process along with information about your order (name, address, possibly IBAN, possibly BIC, invoice amount, currency and possibly transaction number). In accordance with Art. 6 Para. 1 lit. b DSGVO, your data will be passed on exclusively for the purpose of payment processing with the payment service provider checkoutportal by wirecard. Your data will only be passed on to the extent that this is actually necessary for processing the payment.

8.5 Carrying out credit checks

- Creditreform Boniversum
Should we make advance payment (e.g. delivery on account), we reserve the right to carry out a credit assessment on the basis of mathematical-statistical procedures in order to safeguard our legitimate interest in determining the solvency of our customers. In accordance with Art. 6 Para. 1 lit. f DSGVO, we transmit the personal data required for a credit assessment to the following service providers:
Creditreform Boniversum GmbH
Hellersbergstraße 11
41460 Neuss
The credit report can contain probability values (so-called score values). If score values are included in the result of the credit standing information, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values. We use the result of the credit assessment with regard to the statistical probability of non-payment for the purpose of deciding on the establishment, execution or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary to process payments in accordance with the contract.

9) Contact for evaluation reminder

Evaluation reminder through Trusted Shops
If you have given us your express consent to this during or after your order in accordance with Art. 6 para. 1 lit. a DSGVO, we will transmit your e-mail address to the evaluation platform Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de), so that it can send you an evaluation reminder by e-mail.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to the evaluation platform.

10) Use of rating and Trutbadge graphics

Trusted Shops Trustbadge

To display our Trusted Shops Trustbadge as well as to offer the Trusted Shops membership to buyers after an order, the Trusted Shops trust badge is integrated on this website.

This serves to safeguard our legitimate interests in the optimal marketing of our products and services, which predominate in the context of a balancing of interests, Art. 6 para. 1 lit. f DSGVO. The trust badge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.

When the trust badge is called up, the web server automatically saves a so-called server log file, which contains e.g. your IP address, date and time of the call, transferred data volume and the requesting provider (access data) and documents the call. This access data is not evaluated and is automatically overwritten at the latest seven days after the end of your visit to the site.

Other personal data is only transferred to Trusted Shops if you decide to use Trusted Shops products after completing an order or if you have already registered for use. In this case the contractual agreement met between you and Trusted Shops applies.

11) Online-Marketing

11.1 Facebook Pixel for the creation of custom audiences
Within our online offer the so-called "Facebook pixel" of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us, which is played on Facebook, an addition is added to the URL of our linked page by Facebook pixels. If our page allows sharing of data with Facebook via pixels, this URL parameter is written into the user's browser via cookie, which our linked page sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of Facebook Pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offer or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and do not appear annoying. This allows us to further evaluate the effectiveness of Facebook Ads for statistical and market research purposes by tracking whether users have been redirected to our website after clicking on a Facebook Ad (so-called "conversion").
The collected data is anonymous for us, so we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Guidelines (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook Pixel is based on our predominantly legitimate interest in the evaluation, optimization and economic operation of our online offer as well as our advertising measures in accordance with Art. 6 para. 1 lit. f DSGVO.
The information generated by Facebook is usually transferred to a Facebook server and stored there, and may also be transferred to the servers of Facebook Inc. in the USA. Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.
To opt-out of Facebook pixel tracking and the use of your information to display Facebook Ads altogether, you can set an opt-out cookie by clicking on the link below, which will disable Facebook pixel tracking:
Deactivate Facebook-Pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click the above link again.
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

11.2 Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to advertise our attractive offers on external websites with the help of advertising material (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In this way, we pursue the aim of displaying advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad ad served by Google. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. As a result, cookies cannot be tracked across the websites of Google Ads customers. The information collected through the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. If you don't want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie on your web browser under the keyword "User Preferences. You will then not be included in the conversion tracking statistics. We use Google Ads because of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f DSGVO. In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. m

In the event that personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google's privacy policy at the following web address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by making the appropriate setting in your browser software to prevent them or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be able to be used, or only to a limited extent, if you have deactivated the use of cookies.

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

11.3 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to help identify which ads are being served on which browser, and to prevent them from being shown more than once. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO.

In addition, GMP can use cookie IDs to record so-called conversions that relate to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, visits the advertiser's website and makes a purchase from that website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of these tools and therefore inform you as follows according to our state of knowledge: Through the integration of GMP, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and save your IP address. In the context of the use of GMP it can also come to a transmission of personal data to the servers of Google LLC. in the USA.

If you wish to opt out of this tracking process, you can disable conversion tracking cookies by setting your browser to block cookies from the domain www.googleadservices.com, (see https://www.google.de/settings/ads), this setting will be deleted when you disable your cookies. Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to learn more about setting cookies and to adjust your desired settings. Finally, you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

In the event that personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

At the following Internet address you will find further information about the data protection regulations of GMP by Google: https://www.google.de/policies/privacy/

Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

12) Web analysis services

Google (Universal) Analytics

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there, and may also be transferred to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes any direct personal reference. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a server of Google LLC.in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our justified interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by your browser within the framework of Google (Universal) Analytics is not combined with other data from Google.
You can prevent the storage of cookies by adjusting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event that personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned option to make an objection.

13) Usage of a live chat system

GREYHOUND
On this website, technologies of GREYHOUND Software GmbH & Co. KG, Segelfliegerweg 53, 49324 Melle, Germany (hereinafter referred to as "GREYHOUND") for the purpose of web analysis and to operate the live chat system used to answer live support requests. From this anonymized data, user profiles can be created under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the visitor's Internet browser. The cookies enable the recognition of the Internet browser. If the information collected in this way contains a personal reference, it is processed in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of our justified interest in effective customer service and the statistical analysis of user behaviour for optimisation purposes.
The data collected with GREYHOUND technologies will not be used to personally identify visitors to this website and will not be merged with personal data about the bearer of the pseudonym without the separately granted consent of the person concerned. In order to avoid the storage of GREYHOUND cookies, you can set your internet browser to prevent cookies from being stored on your computer in the future or to delete cookies already stored. However, deactivating all cookies may mean that some functions on our website can no longer be executed. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address stated in the imprint.
For more information on GREYHOUND's privacy policy, please visit https://greyhound-software.com/datenschutz

14) Tools and Miscellaneous

14.1 DATEV
We use the cloud-based accounting software of DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg ("DATEV") for the handling of accounting.
DATEV processes incoming and outgoing invoices as well as, if applicable, our company's bank movements in order to automatically capture invoices, match them to transactions and, in a partially automated process, create the financial accounting.
Insofar as personal data are also processed in this context, the processing is carried out in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of our justified interest in the efficient organisation and documentation of our business transactions.
Further information on DATEV, automated data processing and data protection regulations can be found at https://www.datev.de/web/de/m/ueber-datev/datenschutz/

14.2 Cookie content tool based on Usercentrics technology

In order to obtain effective user consent for cookies and cookie-based applications requiring consent, this website uses a cookie content tool with technology from Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter "Usercentrics").

By integrating a corresponding JavaScript code, users are shown a banner when they call up the page, in which consent can be given for certain cookies and/or cookie-based applications by ticking the appropriate box. The tool blocks the setting of all cookies requiring consent until the respective user gives his consent by ticking the appropriate box. This ensures that such cookies are only set on the respective user's terminal device if consent has been granted.

In order to enable the Cookie Consent-Tool to uniquely assign page views to individual users and to individually record, log and store for a session duration the consent settings made by the user, certain user information (including the IP address) is collected by the Cookie Consent-Tool when our website is accessed, transmitted to Usercentrics' servers and stored there.

This data processing is carried out in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the data processing described above is Art. 6 para. 1 lit. c DSGVO. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

We have concluded an order processing agreement with Usercentrics, by which we oblige Usercentrics to protect the data of visitors to our website and not to pass it on to third parties.

Further information on data use by Usercentrics can be found in the Usercentrics data protection declaration at https://usercentrics.com/privacy-policy/.

14.3 - Google Web Fonts
This site uses so-called web fonts for the uniform display of fonts which are provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to Google's servers. This may also involve the transmission of personal data to the servers of Google LLC. in the USA. In this way, Google obtains knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If your browser does not support Web Fonts, a standard font from your computer will be used.
In the event that personal data is transferred to Google LLC. with headquarters in the USA, Google LLC. has certified itself for the us-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

15) Rights of the data subject

15.1 The applicable data protection law grants you comprehensive data subject rights (information and intervention rights) vis-à-vis the data controller with regard to the processing of your personal data, about which we will inform you below:

  • Right of access pursuant to Art. 15 DSGVO: In particular, you have a right of access to your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the duration of the storage period. the criteria for determining the storage period, the existence of a right to rectification, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it has not been collected by us from you, the existence of automated decision-making including profiling and, where applicable, meaningful information on the logic involved and the scope and desired effects of such processing, as well as your right to be informed of the guarantees pursuant to Art. 46 DSGVO that exist when your data are transferred to third countries;
  • Right of rectification pursuant to Art. 16 DSGVO: You have the right to have incorrect data concerning you corrected and/or incomplete data stored by us completed without delay;
  • Right to deletion pursuant to Art. 17 DSGVO: You have the right to demand the deletion of your personal data if the requirements of Art. 17 para. 1 DSGVO are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;
  • Right to limitation of processing pursuant to Art. 18 DSGVO: You have the right to demand limitation of processing of your personal data as long as the correctness of your data, which you dispute, is verified, if you refuse to delete your data due to inadmissible data processing and instead demand limitation of processing of your data, if you need your data for the assertion, exercise or defence of legal claims after we no longer need this data after achieving the purpose or if you have lodged an objection due to your particular situation, as long as it has not yet been established whether our justified reasons prevail;
  • Right to information pursuant to Art. 19 DSGVO: If you have asserted the right to rectification, cancellation or limitation of the processing to the controller, the latter is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, cancellation or limitation of the processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients.
  • Right to data transfer in accordance with Art. 20 DSGVO: You have the right to receive your personal data which you have provided to us in a structured, common and machine-readable format or to request the transfer to another responsible person as far as this is technically feasible;
  • Right to revoke consent granted pursuant to Art. 7 (3) DSGVO: You have the right to revoke consent once granted for the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned unless further processing can be based on a legal basis for processing without consent. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the revocation;
  • Right of appeal pursuant to Art. 77 DSGVO: If you are of the opinion that the processing of your personal data violates the DSGVO, you have the right - without prejudice to any other administrative or judicial remedy - to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place where the alleged violation occurred.

15.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A WEIGHING OF INTERESTS ON THE BASIS OF OUR PREDOMINANTLY LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU MAKE USE OF YOUR RIGHT OF OBJECTION, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS WORTHY OF PROTECTION FOR THE PROCESSING, WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

16) Duration of the storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if relevant - additionally by the respective legal retention period (e.g. retention periods under commercial and tax law).

When personal data are processed on the basis of an express consent pursuant to Art. 6 para. 1 letter a DSGVO, these data are stored until the person concerned revokes his or her consent.

If there are legal retention periods for data which are processed within the framework of legal or similar obligations based on Art. 6 para. 1 letter b DSGVO, these data are routinely deleted after expiry of the retention periods, provided that they are no longer required for the fulfilment or initiation of the contract and/or we have no justified interest in their further storage.

When personal data are processed on the basis of Art. 6 para. 1 letter f DSGVO, these data are stored until the data subject exercises his or her right of objection under Art. 21 para. 1 DSGVO, unless we can prove compelling reasons for processing worthy of protection which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When personal data are processed for the purpose of direct advertising on the basis of Art. 6 para. 1 letter f DSGVO, these data are stored until the person concerned exercises his or her right of objection under Art. 21 para. 2 DSGVO.

Moreover, unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.